The Equity Professional Program

The Equity Foundation hosts more than 100 events a year throughout Australia and New Zealand. The program is developed in close collaboration with performers.

The Equity Foundation's masterclasses are designed to address our members’ need for ongoing professional development and provide rare opportunities to work with leading directors, coaches and casting agents.
Our workshop series is an opportunity to work on specifics, such as acting for the camera, comedy, dancing, voiceovers and accents. Up to 10 members work over a two-hour period with an expert in their field.
In Conversation
As part of the foundation’s In Conversation series, performers are given the opportunity to attend an intimate question and answer session with leading international actors and directors. Sir Ian McKellen, Richard E Grant, Sam Neill, and Cate Blanchett are among those who have participated in the In Conversation events.
Casting Hothouse 
Each year the Equity Foundation hosts a Casting Hothouse, which gives performers a unique opportunity to work with international casting agents, such as CBS TV Studios’ vice president of casting Matt Skrobalak and US feature film casting director Margery Simkin.
Student Days
We know how difficult it can be getting a toehold in the entertainment industry, so each year the Equity Foundation holds an industry day designed to provide graduates with important information and tools to help them on their way to a successful performance career.

Events Program

Twitter For Actors…What You Need To Know

24 Mar 2014
18:00:00 -  21:00:00
The registration period is from 26 Feb 2014 09:00:00 to 22 Mar 2014 22:00:00

Event description:

We all know what Twitter is - a social media platform that allows people to share their views and experiences, to interact and converse in real time with other like-minded people. Anyone can start a Twitter account and everyone is free to "follow" whoever they like - but Twitter is a particularly useful tool for anyone in the public eye.

It's no surprise that the biggest accounts on Twitter are singers, TV personalities, sportspeople, politicians and actors. Twitter allows these people to communicate directly with fans and followers - without any risk that the message will be warped or misinterpreted by the media. They can share what they're thinking or what they're doing, and they can definitely use it to promote what they're doing professionally.

Singers or actors with a large Twitter following are considered instantly bankable because they have social currency and a ready-made audience. This seminar will show actors how to make the best use of Twitter to raise their public profile and social media relevance - to build an audience and define an identity.

Bio of host:    

Ed St John is the Head of Events, Music and Entertainment Partnerships at Twitter Australia,  He has previously acted as a star casting consultant to TV production companies Shine and Fremantle, as a journalist and TV producer.  He was CEO of Warner Music, Chairman of ARIA and Managing Director of BMG.




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