The Equity Professional Program

The Equity Foundation hosts more than 100 events a year throughout Australia and New Zealand. The program is developed in close collaboration with performers.

Masterclasses
The Equity Foundation's masterclasses are designed to address our members’ need for ongoing professional development and provide rare opportunities to work with leading directors, coaches and casting agents.
Workshops
Our workshop series is an opportunity to work on specifics, such as acting for the camera, comedy, dancing, voiceovers and accents. Up to 10 members work over a two-hour period with an expert in their field.
In Conversation
As part of the foundation’s In Conversation series, performers are given the opportunity to attend an intimate question and answer session with leading international actors and directors. Sir Ian McKellen, Richard E Grant, Sam Neill, and Cate Blanchett are among those who have participated in the In Conversation events.
Casting Hothouse 
Each year the Equity Foundation hosts a Casting Hothouse, which gives performers a unique opportunity to work with international casting agents, such as CBS TV Studios’ vice president of casting Matt Skrobalak and US feature film casting director Margery Simkin.
Student Days
We know how difficult it can be getting a toehold in the entertainment industry, so each year the Equity Foundation holds an industry day designed to provide graduates with important information and tools to help them on their way to a successful performance career.

Events Program

Building Your Brand

11 Apr 2016
18:00:00 -  20:00:00

Event description:

 How do creative professionals use the media to brand and market themselves? What pr and brand management strategies do you need to promote yourself and ultimately get more work? Tracey Mair, of Tracey Mair Publicity, will answer all your questions. For the early to mid career actor.

Bio of host: 
Tracey Mair Publicity is one of Australia’s leading film and television communications specialists. With over 20 years experience, Tracey's company combines a love of the arts with strong industry relationships. Her dedicated team have extensive experience in strategic communications, issues management, marketing and PR across the screen sector, including film and television production, film distribution and television broadcast. They provide strategic advice to various screen organisations, State and Federal Government screen agencies. Additionally Tracey Mair Publicity has acted as unit publicists on many Australian and international film and television productions and have managed the national PR campaigns for dozens of high-profile Australian and international feature films.

Pearl Tan is the director of Pearly Productions, creating independent films and producing videos for businesses and arts organisations. She graduated from the NIDA Acting course in 2005. Originally from Western Australia, she also holds a Communications degree majoring in Media Studies from Edith Cowan University. In 2013 she received a Business Leader Postgraduate Scholarship from the University of Sydney to undertake a Master of Commerce, specialising in Strategy, Innovation and Entrepreneurship. In 2009 she received a Mike Walsh Fellowship to attend the New York Film Academy. She teaches filmmaking at NIDA, screen acting at the Actors Centre Australia and has worked behind the scenes for Channel 7, Channel 9, Network 10, Perth’s 96fm and Faith Martin Casting. Her credits as an actor include Motel (Sydney Theatre Company/Wharf 2Loud), Love’s Triumph (Darlinghurst Theatre) feature films Home Song Stories, Sleeping Beauty and for television Channel 9’s Sea Patrol and ABC’s Nowhere Boys. Visit www.pearlyproductions.com for more information.      

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