What does it take to get a foothold in the extremely competitive field of voiceover? Practitioner and coach Abbe Holmes offers some insider’s tips
Let’s start by talking about what’s out there. Hundreds of voiceovers are produced nationally every week, mainly radio ads and promos, also called ‘imaging’, and mostly made in-house at the stations. In-house radio production caters to the ‘single event’ or ‘short campaign’ advertiser and the stations churn them out.