The Creative's Guide to Websites with Lillie Brown

This is an online workshop designed for creatives that covers the basics of putting together a website, including purpose, layout, using a professional and DIY design. A website is an essential part of any marketing strategy, but with a little thought and planning it can be much more than a passive online portfolio display. A creative’s website can be a centralised place to showcase services, a marketing tool to share stories and case studies, and an educational platform to help clients and customers understand everything they need to know about your craft, your purpose and the offerings you have that meet their wants and needs. With a specific focus on the arts and creative industries, this workshop will cover: + Starting with the Why – outlining the goals for your website and why they matter. + The importance of planning, making a site map and organising the content. + Designing a website that focuses on proactive sales as well as a passive portfolio. + Do it yourself or hire a designer? The pros and cons of design options, with suggestions. + Choosing the best platform for a DIY website. + Planning for maintenance and keeping a website up to date. Please note: This is event is at 12pm AEDT (Sydney/Melbourne time) and 2pm NZ time. You will be sent a Zoom link to tune in.