Marketing 101 for Creatives & Producers
 with Laura Milke Garner

Details

  • 19 March 2026
    12:00 pm - 1:30 pm
Online
Applications Open 2 March 2026 6:00 am
Applications Close 19 March 2026 11:00 am
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Synopsis

Marketing doesn’t have to feel icky or overwhelming. In this no-jargon, straight-talking workshop, we’ll break down the basics of marketing for artists, creatives, and producers. You’ll learn how to define your audience (hint: it’s not everyone), shape messages that connect, and pick the right platforms to spread the word. By the end, you’ll walk away with a clear and simple plan to market your next project with confidence without needing a marketing degree or a massive budget. Please note: This event is at 12pm AEDT (Sydney/Melbourne time) and 2pm NZ time. You will be sent a Zoom link to tune in.

Host(s)

  • Laura Milke Garner

    Laura Milke Garner is an award-winning Executive Producer and the founder of MILKE, an independent producing company based in Melbourne, Australia. Since 2008, MILKE has worked with artists and collectives across theatre, comedy, and cabaret, producing work for fringe circuits and major festivals both nationally and internationally. Credits span iconic venues and events such as the Sydney Opera House, Malthouse Theatre, Melbourne Theatre Company, Soho Theatre London, Venice Biennale, Melbourne International Comedy Festival, and Adelaide Fringe. Through MILKE, Laura not only produces live work but also provides mentorship and training for independent producers and artists, helping them develop practical skills in budgeting, marketing, pitching, and touring. MILKE also offers a suite of online courses and industry workshops designed specifically for the live performance sector. Laura is also the Program Producer for Malthouse Theatre, where she curates the annual four week Comedy Festival season. She is the creator of The Producer Lab, a year-round mentoring initiative supporting the next wave of independent producers. Learn more at www.milke.com.au and www.theproducerlab.com.au

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Free for Equity Members